Mobile Bridges, who has recently opened operation in the USA and Canada, revealed today a significant line up of products for mobile based interactive television, brought to the market by a whole new business entity: Mobile Bridges Interactive Television Inc.

Mobile Bridges full suite of products and services enables broadcasters to monetize their audience and rapidly launch mobile interactive campaigns. All-new Bridge™ technology is being launched after it was extensively tested in a real-life environment. First client was the Entravision subsidiary LATV, based in Los Angeles, California. All products and services are now available for TV broadcasters in the North American Territory.

Jeff A. Humby, Executive Vice President Operations of Mobile Bridges Interactive Television Inc., comments: "We've enjoyed a sustained period of growth since we launched our operation here last year with Mobile Bridges North America Inc. All the signs are that this is set to continue and growth can be expected in the broadcasting industry. There is a real appetite for these kinds of interactive formats in the USA especially because advertising income is shrinking.”

Mobile Bridges is working with TV production companies and directly with broadcasters. By offering technology, tools and expertise to add premium text messaging in new or existing programming, Mobile Bridges is in an extremely strong position to add value.

Mobile Bridges Chief Executive Maarten Hoogland comments: “Our ITV strategy is simple – we have understood the convergence of mobile and the Internet. This is what made Mobile Bridges the international company it is today. Adding television fits the bill perfectly.”

Jeff A. Humby adds: “We are delighted to receive this backing from Mobile Bridges, and really excited about the opportunities it presents to develop our properties for cross platform exploitation.”

Mobile Bridges Interactive Television Inc. offers real-time overlay TV (formats as amongst others Matchmaker, Photochat.TV and Finito etc.), Participation TV and enhanced voting applications, such as the subscription service VIPvoting.com.